pNeo PPC Consultation

“I would personally start with a google search of the brand to confirm that none of the top results were due to a highly ranked result that included bad press - something like a negative mention on a podcasts, a disgruntled influencer, etc. From there, I would refer to my dashboards - I don’t know what your firm typically uses to monitor PPC, but by then I probably would’ve designed one or more dashboards - for example, an amazon dashboard created through a tool like Momentum Commerce - to aggregate and visualize performance to date.”