I launched the Murder.ly network with my cofounder Brian hoping to fulfill a content niche among listeners and a demographic niche for AdLarge Media, where I was serving as the Director of Digital Media.  At AdLarge, many of our advertisers reported that they hoped to use podcast advertising as a way to reach female millennials, and while our first two networks were successful, the listeners were almost all male.  Brian and I reached out to some of the most talented true crime podcasters that we knew from around the industry, and discussed the murder.ly concept with them.

By gathering high profile true crime shows with similar audiences and providing shared network resources for production and marketing, we could package the network together in pitches to advertisers.  This approach led to network sponsors like Simply Safe and Casper mattresses, and significantly grew AdLarge Media’s footprint in podcasting content.